Link
Web/Mobile Design 2023
Ray-Ban Meta Collection
Introduction
Our partners at Meta Reality Labs were releasing the new Ray-Ban Stories smart glasses – available for purchase on meta.com. This project was to produce all of the web touch points. A single landing page was needed as well as smaller plug and play content moments across other touch points.
The Challenge
Web marketing Purpose:
- Capture and convert demand
- Drive organic traffic to the site, building engaging content and experiences that increase purchase intent, moving consumers down the purchase funnel
- To educate and inspire our consumers about our smart glasses
Brand level:
Drive consumer education about:
- What our product does
- How/why it is different from competitors (or even regular glasses)
- What is the value it brings to their lives
- Style + technology, positioned around self-expression
The Solution
My role in this project was in building pages alongside another designer based on UX wireframes and leaning into the Meta Development components. We ultimately went with the direction you see down below that combined a story-led approach with an emphasis on the new product in order to help reach a better understanding of Meta glasses with featured use cases just below the hero. See the website link for the full scroll carousel that rotates these features.
Contributors
Designers: Youngshim Gontijo & Marco AlmeidaDesign Director: Miquel PonsProducers: Shannon Martin, Devin Collins Cepeda
Web/Mobile Design 2023
Ray-Ban Meta Collection
Introduction
Our partners at Meta Reality Labs were releasing the new Ray-Ban Stories smart glasses – available for purchase on meta.com. This project was to produce all of the web touch points. A single landing page was needed as well as smaller plug and play content moments across other touch points.
The Challenge
Web marketing Purpose:
- Capture and convert demand
- Drive organic traffic to the site, building engaging content and experiences that increase purchase intent, moving consumers down the purchase funnel
- To educate and inspire our consumers about our smart glasses
Brand level:
Drive consumer education about:
- What our product does
- How/why it is different from competitors (or even regular glasses)
- What is the value it brings to their lives
- Style + technology, positioned around self-expression
The Solution
My role in this project was in building pages alongside another designer based on UX wireframes and leaning into the Meta Development components. We ultimately went with the direction you see down below that combined a story-led approach with an emphasis on the new product in order to help reach a better understanding of Meta glasses with featured use cases just below the hero. See the website link for the full scroll carousel that rotates these features.
Contributors
Designers: Youngshim Gontijo & Marco AlmeidaDesign Director: Miquel PonsProducers: Shannon Martin, Devin Collins Cepeda
Link
Web/Mobile Design 2023
Ray-Ban Meta Collection
Introduction
Our partners at Meta Reality Labs were releasing the new Ray-Ban Stories smart glasses – available for purchase on meta.com. This project was to produce all of the web touch points. A single landing page was needed as well as smaller plug and play content moments across other touch points.
The Challenge
Web marketing Purpose:
- Capture and convert demand
- Drive organic traffic to the site, building engaging content and experiences that increase purchase intent, moving consumers down the purchase funnel
- To educate and inspire our consumers about our smart glasses
Brand level:
Drive consumer education about:
- What our product does
- How/why it is different from competitors (or even regular glasses)
- What is the value it brings to their lives
- Style + technology, positioned around self-expression
The Solution
My role in this project was in building pages alongside another designer based on UX wireframes and leaning into the Meta Development components. We ultimately went with the direction you see down below that combined a story-led approach with an emphasis on the new product in order to help reach a better understanding of Meta glasses with featured use cases just below the hero. See the website link for the full scroll carousel that rotates these features.
Contributors
Designers: Youngshim Gontijo & Marco AlmeidaDesign Director: Miquel PonsProducers: Shannon Martin, Devin Collins Cepeda
