New homepage hero with new navigation
Mobile snapshots for all pages delivered
Link
Web/Mobile Design 2024
Meta Quest Redesign
Introduction
Meta.com: Meta Quest: Experience HubsWe wanted to transform the experience hubs. By rethinking discoverability, placement, and content on Experience Hub pages, our plan was to fill a gap in the MDC journey, opening users’ eyes to the possibilities of Immersive Experiences/MR in order to prime them for Quest purchase.
The Challenge
Streamline the content, UX/UI, design and copy of Experience hubs subpages. Our goal was to clearly showcase core experiences on Meta Quest — and ultimately, motivate consumers to buy their first Quest or upgrade from a Quest 2 to a Quest 3. Reorganize, refresh and optimize content across the following pages:
- “Quest Experiences” page *New*
- Sports and Entertainment
- Fitness and Wellness
- Gaming
- Learning and Exploration
The Solution
Big changes came from a content strategy exercise of redefining the audiences and page structure. We created a new landing page for Quest Experiences and created a template for each hub page introducing refresh page components.
Contributors
Designers: Youngshim Gontijo, Caroline Nobels (Design Lead)UX & Strat: Dorothy Pranolo, Anastasia LamotchkinaCopy: Gracie AxtonCreative Director: Anne Butcher
Web/Mobile Design 2024
Meta Quest Redesign
Introduction
Meta.com: Meta Quest: Experience HubsWe wanted to transform the experience hubs. By rethinking discoverability, placement, and content on Experience Hub pages, our plan was to fill a gap in the MDC journey, opening users’ eyes to the possibilities of Immersive Experiences/MR in order to prime them for Quest purchase.
The Challenge
Streamline the content, UX/UI, design and copy of Experience hubs subpages. Our goal was to clearly showcase core experiences on Meta Quest — and ultimately, motivate consumers to buy their first Quest or upgrade from a Quest 2 to a Quest 3. Reorganize, refresh and optimize content across the following pages:
- “Quest Experiences” page *New*
- Sports and Entertainment
- Fitness and Wellness
- Gaming
- Learning and Exploration
The Solution
Big changes came from a content strategy exercise of redefining the audiences and page structure. We created a new landing page for Quest Experiences and created a template for each hub page introducing refresh page components.
Contributors
Designers: Youngshim Gontijo, Caroline Nobels (Design Lead)UX & Strat: Dorothy Pranolo, Anastasia LamotchkinaCopy: Gracie AxtonCreative Director: Anne Butcher
New homepage hero with new navigation
Mobile snapshots for all pages delivered
Link
Web/Mobile Design 2024
Meta Quest Redesign
Introduction
Meta.com: Meta Quest: Experience HubsWe wanted to transform the experience hubs. By rethinking discoverability, placement, and content on Experience Hub pages, our plan was to fill a gap in the MDC journey, opening users’ eyes to the possibilities of Immersive Experiences/MR in order to prime them for Quest purchase.
The Challenge
Streamline the content, UX/UI, design and copy of Experience hubs subpages. Our goal was to clearly showcase core experiences on Meta Quest — and ultimately, motivate consumers to buy their first Quest or upgrade from a Quest 2 to a Quest 3. Reorganize, refresh and optimize content across the following pages:
- “Quest Experiences” page *New*
- Sports and Entertainment
- Fitness and Wellness
- Gaming
- Learning and Exploration
The Solution
Big changes came from a content strategy exercise of redefining the audiences and page structure. We created a new landing page for Quest Experiences and created a template for each hub page introducing refresh page components.
Contributors
Designers: Youngshim Gontijo, Caroline Nobels (Design Lead)UX & Strat: Dorothy Pranolo, Anastasia LamotchkinaCopy: Gracie AxtonCreative Director: Anne Butcher
New homepage hero with new navigation
Mobile snapshots for all pages delivered