

Design brand system exploration pairing abstract ai imagery with the information.

We were anticipating an entire design system refresh due to the many extensions from the information heirarchy.
Meta AI
Introduction
The Meta AI team has two main web surfaces that support their business. Currently, Ai.meta.com is focused on Meta AI at large and skews heavily toward their research efforts in the category of AI. Llama.meta.com is a developer-first site that specifically houses information on Meta’s flagship LLM (large language model) LLama.
We were asked to partner with Meta to evolve both surfaces in ways that would best support the mission of Meta AI. Our team consisted of UX, Strategy, Creative, Production, and Tech to meet the goals & business needs on each surface. Our objective was to identify areas of improvement and make recommendations for enhancing/streamlining the user experience, creative and content.
The Solution
Although we had gone through client workshopping and reviews of work in progress, the work unfortunately never saw the light of day due to a number of reasons. This was a fun one to explore and work closely with strategy and UX on!
Contributors
Designers: Youngshim Gontijo, Tiffanie MazellierUX: Lizet Espinosa, Ailen SaraceniDesign Director: Miquel PonsProducers: Sylvia Rodriguez, Devin Collins Cepeda


Design brand system exploration pairing abstract ai imagery with the information.

We were anticipating an entire design system refresh due to the many extensions from the information heirarchy.
Meta AI
Introduction
The Meta AI team has two main web surfaces that support their business. Currently, Ai.meta.com is focused on Meta AI at large and skews heavily toward their research efforts in the category of AI. Llama.meta.com is a developer-first site that specifically houses information on Meta’s flagship LLM (large language model) LLama.
We were asked to partner with Meta to evolve both surfaces in ways that would best support the mission of Meta AI. Our team consisted of UX, Strategy, Creative, Production, and Tech to meet the goals & business needs on each surface. Our objective was to identify areas of improvement and make recommendations for enhancing/streamlining the user experience, creative and content.
The Solution
Although we had gone through client workshopping and reviews of work in progress, the work unfortunately never saw the light of day due to a number of reasons. This was a fun one to explore and work closely with strategy and UX on!
Contributors
Designers: Youngshim Gontijo, Tiffanie MazellierUX: Lizet Espinosa, Ailen SaraceniDesign Director: Miquel PonsProducers: Sylvia Rodriguez, Devin Collins Cepeda


Design brand system exploration pairing abstract ai imagery with the information.

We were anticipating an entire design system refresh due to the many extensions from the information heirarchy.
Meta AI
Introduction
The Meta AI team has two main web surfaces that support their business. Currently, Ai.meta.com is focused on Meta AI at large and skews heavily toward their research efforts in the category of AI. Llama.meta.com is a developer-first site that specifically houses information on Meta’s flagship LLM (large language model) LLama.
We were asked to partner with Meta to evolve both surfaces in ways that would best support the mission of Meta AI. Our team consisted of UX, Strategy, Creative, Production, and Tech to meet the goals & business needs on each surface. Our objective was to identify areas of improvement and make recommendations for enhancing/streamlining the user experience, creative and content.
The Solution
Although we had gone through client workshopping and reviews of work in progress, the work unfortunately never saw the light of day due to a number of reasons. This was a fun one to explore and work closely with strategy and UX on!
Contributors
Designers: Youngshim Gontijo, Tiffanie MazellierUX: Lizet Espinosa, Ailen SaraceniDesign Director: Miquel PonsProducers: Sylvia Rodriguez, Devin Collins Cepeda


Design brand system exploration pairing abstract ai imagery with the information.

We were anticipating an entire design system refresh due to the many extensions from the information heirarchy.