Chen Institute
Introduction
We were tasked to redesign the cheninstitute.org. The Chen Institute is a non-profit organization dedicated to advancing brain research founded in 2016 by philanthropists Tianqiao Chen and Chrissy Luo. The Institute focuses on three core areas: brain discovery, brain treatment, and brain development. They wanted a user-friendly website that tells the Chen Institute's story in a compelling way and encourages engagement from visitors, especially those in neuroscience and AI fields.
The Challenge
To improve storytelling, engagement, design, an easy to update CMS, a strong SEO, and needed to launch by September 2025.
The Solution
As a team we identified three key problems that the site presented, which created barriers to connecting with the audiences. These include unclear user journeys and pathways, limited community and interaction, and static, broad content messaging that undersold impact. We developed key audiences, looked at what was happening in the neuroscience and AI space, compared competitors, built out a product roadmap, and created proposed designs. We did all of this in about a week in order to present the pitch ahead of the brief. After many client delays, they unfortunately decided to keep the website update as an internal project.
Contributors
Designers: Youngshim Gontijo & Camilo VargasCreative: Laurens Van Schijndel, Niels DortlandStrat & UX: Fernanda GonzalezProducer: Randell AdamsMore involved include SEO, Data, Strategy, Growth,Technical, & Motion
Exploration for interactive nav in the hero
Exploration of interactive brain with prompts generated for neuroscientists seeking information
Our pitch included explorations for a homepage and a content page utilizing the advances of ai to make the site purpose driven.
Chen Institute
Introduction
We were tasked to redesign the cheninstitute.org. The Chen Institute is a non-profit organization dedicated to advancing brain research founded in 2016 by philanthropists Tianqiao Chen and Chrissy Luo. The Institute focuses on three core areas: brain discovery, brain treatment, and brain development. They wanted a user-friendly website that tells the Chen Institute's story in a compelling way and encourages engagement from visitors, especially those in neuroscience and AI fields.
The Challenge
To improve storytelling, engagement, design, an easy to update CMS, a strong SEO, and needed to launch by September 2025.
The Solution
As a team we identified three key problems that the site presented, which created barriers to connecting with the audiences. These include unclear user journeys and pathways, limited community and interaction, and static, broad content messaging that undersold impact. We developed key audiences, looked at what was happening in the neuroscience and AI space, compared competitors, built out a product roadmap, and created proposed designs. We did all of this in about a week in order to present the pitch ahead of the brief. After many client delays, they unfortunately decided to keep the website update as an internal project.
Contributors
Designers: Youngshim Gontijo & Camilo VargasCreative: Laurens Van Schijndel, Niels DortlandStrat & UX: Fernanda GonzalezProducer: Randell AdamsMore involved include SEO, Data, Strategy, Growth,Technical, & Motion
Exploration for interactive nav in the hero
Exploration of interactive brain with prompts generated for neuroscientists seeking information
Our pitch included explorations for a homepage and a content page utilizing the advances of ai to make the site purpose driven.
Chen Institute
Introduction
We were tasked to redesign the cheninstitute.org. The Chen Institute is a non-profit organization dedicated to advancing brain research founded in 2016 by philanthropists Tianqiao Chen and Chrissy Luo. The Institute focuses on three core areas: brain discovery, brain treatment, and brain development. They wanted a user-friendly website that tells the Chen Institute's story in a compelling way and encourages engagement from visitors, especially those in neuroscience and AI fields.
The Challenge
To improve storytelling, engagement, design, an easy to update CMS, a strong SEO, and needed to launch by September 2025.
The Solution
As a team we identified three key problems that the site presented, which created barriers to connecting with the audiences. These include unclear user journeys and pathways, limited community and interaction, and static, broad content messaging that undersold impact. We developed key audiences, looked at what was happening in the neuroscience and AI space, compared competitors, built out a product roadmap, and created proposed designs. We did all of this in about a week in order to present the pitch ahead of the brief. After many client delays, they unfortunately decided to keep the website update as an internal project.
Contributors
Designers: Youngshim Gontijo & Camilo VargasCreative: Laurens Van Schijndel, Niels DortlandStrat & UX: Fernanda GonzalezProducer: Randell AdamsMore involved include SEO, Data, Strategy, Growth,Technical, & Motion
Exploration for interactive nav in the hero
Exploration of interactive brain with prompts generated for neuroscientists seeking information
Our pitch included explorations for a homepage and a content page utilizing the advances of ai to make the site purpose driven.
