Art Direction/Visual Design 2021
Lockdown - Meta Internal Graphics Package
Introduction
Creative Shop’s Lockdown Project involved creating a treatment that could evolve into a graphics package to be shared internally at Facebook. The reel involved showcasing a variety of different pieces made during the time of Lockdown. By using the concept of a sphere to represent the Lockdown story, a system was put into place as it came together in 3D. Particle frameworks of different colors and densities made up the sphere and ultimately became the framework that represented the branded moments and illustrated each distinct specialty of Lockdown.
The Challenge
Creating a treatment that could evolve into a graphics package. It would need to be able to be used and re-used to showcase the variety of different case-study pieces of work made within Lockdown.
The Solution
A motion particle framework illustrates the Lockdown story and creates a foundation for branded moments within a showcase of work. For the treatment, we represented each distinct specialty of Lockdown with its own particle formation. Our hero is the sphere: an all encompassing embodiment of what Lockdown represents. Its framework is structurally sound, hosting 5 different components inside that live, breathe, and flow. My role in this project was in bringing to life the concept of the sphere and it’s particle clouds with the rough mocks in black and white. Further color studies were made before we involved our 3d artist to render and animate.
Art Direction/Visual Design 2021
Lockdown - Meta Internal Graphics Package
Introduction
Creative Shop’s Lockdown Project involved creating a treatment that could evolve into a graphics package to be shared internally at Facebook. The reel involved showcasing a variety of different pieces made during the time of Lockdown. By using the concept of a sphere to represent the Lockdown story, a system was put into place as it came together in 3D. Particle frameworks of different colors and densities made up the sphere and ultimately became the framework that represented the branded moments and illustrated each distinct specialty of Lockdown.
The Challenge
Creating a treatment that could evolve into a graphics package. It would need to be able to be used and re-used to showcase the variety of different case-study pieces of work made within Lockdown.
The Solution
A motion particle framework illustrates the Lockdown story and creates a foundation for branded moments within a showcase of work. For the treatment, we represented each distinct specialty of Lockdown with its own particle formation. Our hero is the sphere: an all encompassing embodiment of what Lockdown represents. Its framework is structurally sound, hosting 5 different components inside that live, breathe, and flow. My role in this project was in bringing to life the concept of the sphere and it’s particle clouds with the rough mocks in black and white. Further color studies were made before we involved our 3d artist to render and animate.
Art Direction/Visual Design 2021
Lockdown - Meta Internal Graphics Package
Introduction
Creative Shop’s Lockdown Project involved creating a treatment that could evolve into a graphics package to be shared internally at Facebook. The reel involved showcasing a variety of different pieces made during the time of Lockdown. By using the concept of a sphere to represent the Lockdown story, a system was put into place as it came together in 3D. Particle frameworks of different colors and densities made up the sphere and ultimately became the framework that represented the branded moments and illustrated each distinct specialty of Lockdown.
The Challenge
Creating a treatment that could evolve into a graphics package. It would need to be able to be used and re-used to showcase the variety of different case-study pieces of work made within Lockdown.
The Solution
A motion particle framework illustrates the Lockdown story and creates a foundation for branded moments within a showcase of work. For the treatment, we represented each distinct specialty of Lockdown with its own particle formation. Our hero is the sphere: an all encompassing embodiment of what Lockdown represents. Its framework is structurally sound, hosting 5 different components inside that live, breathe, and flow. My role in this project was in bringing to life the concept of the sphere and it’s particle clouds with the rough mocks in black and white. Further color studies were made before we involved our 3d artist to render and animate.