Early logo explorations
Visual Identity 2021
Asus/ Intel Campaign - Education Explorers Identity
Introduction
Education Explorers for Asus | Intel The brief of the overall assignment was to make a creative wrapper for the ASUS EFA product launch and provide 3 compelling B2B videos that could be cut into product-focused videos. I used cuts/imagery to support the execution of the logo. ASUS Education For All (EFA) is ASUS’ latest initiative to help educators unlock the explorer in each of us and open the doors for our future generations across the globe. Through a 3-episode content series, telling REAL stories that cover educators, IT administrators, and teachers across the globe who are taking on the challenge of learning in this new world of education and empowering the next generation of explorers.
The Challenge
Overall, how do we appeal to decision makers in the education sector where ASUS is not (yet) well known? And how can we start to bridge tech and education into a logo for this initiative?
The Solution
My role in this project was to create an identity for this bridge that also took into consideration both brands perspectives. The final result is shown above and below I've included the process as well as some amazing animation and video work done by our team at MediaMonks.
Visual Identity 2021
Asus/ Intel Campaign - Education Explorers Identity
Introduction
Education Explorers for Asus | Intel The brief of the overall assignment was to make a creative wrapper for the ASUS EFA product launch and provide 3 compelling B2B videos that could be cut into product-focused videos. I used cuts/imagery to support the execution of the logo. ASUS Education For All (EFA) is ASUS’ latest initiative to help educators unlock the explorer in each of us and open the doors for our future generations across the globe. Through a 3-episode content series, telling REAL stories that cover educators, IT administrators, and teachers across the globe who are taking on the challenge of learning in this new world of education and empowering the next generation of explorers.
The Challenge
Overall, how do we appeal to decision makers in the education sector where ASUS is not (yet) well known? And how can we start to bridge tech and education into a logo for this initiative?
The Solution
My role in this project was to create an identity for this bridge that also took into consideration both brands perspectives. The final result is shown above and below I've included the process as well as some amazing animation and video work done by our team at MediaMonks.
Early logo explorations
Visual Identity 2021
Asus/ Intel Campaign - Education Explorers Identity
Introduction
Education Explorers for Asus | Intel The brief of the overall assignment was to make a creative wrapper for the ASUS EFA product launch and provide 3 compelling B2B videos that could be cut into product-focused videos. I used cuts/imagery to support the execution of the logo. ASUS Education For All (EFA) is ASUS’ latest initiative to help educators unlock the explorer in each of us and open the doors for our future generations across the globe. Through a 3-episode content series, telling REAL stories that cover educators, IT administrators, and teachers across the globe who are taking on the challenge of learning in this new world of education and empowering the next generation of explorers.
The Challenge
Overall, how do we appeal to decision makers in the education sector where ASUS is not (yet) well known? And how can we start to bridge tech and education into a logo for this initiative?
The Solution
My role in this project was to create an identity for this bridge that also took into consideration both brands perspectives. The final result is shown above and below I've included the process as well as some amazing animation and video work done by our team at MediaMonks.
Early logo explorations