Art Direction/Visual Design 2021
Communities for Recycling
Introduction
We learn about Communities for Recycling through these authentic, inspiring local heroes. Shawn, Vanessa, and Cynthia share how they give back to their hometown, galvanizing us to give back to our town by recycling. Using these real stories for their campaign, CFR’s educational assets are tied in at the end of each ad.
The Challenge & Results
Our team created 30 sec and 15 sec video ads for each featured local hero. My task was to build on the three stories using the brands’ defining colors while sourcing images that relate to and bring to life each person’s story using a layering effect with the footage.
Art Direction/Visual Design 2021
Communities for Recycling
Introduction
We learn about Communities for Recycling through these authentic, inspiring local heroes. Shawn, Vanessa, and Cynthia share how they give back to their hometown, galvanizing us to give back to our town by recycling. Using these real stories for their campaign, CFR’s educational assets are tied in at the end of each ad.
The Challenge & Results
Our team created 30 sec and 15 sec video ads for each featured local hero. My task was to build on the three stories using the brands’ defining colors while sourcing images that relate to and bring to life each person’s story using a layering effect with the footage.
Art Direction/Visual Design 2021
Communities for Recycling
Introduction
We learn about Communities for Recycling through these authentic, inspiring local heroes. Shawn, Vanessa, and Cynthia share how they give back to their hometown, galvanizing us to give back to our town by recycling. Using these real stories for their campaign, CFR’s educational assets are tied in at the end of each ad.
The Challenge & Results
Our team created 30 sec and 15 sec video ads for each featured local hero. My task was to build on the three stories using the brands’ defining colors while sourcing images that relate to and bring to life each person’s story using a layering effect with the footage.